Building a website for your business is one the most important steps that you must make to build a successful business, whether you are a shop owner, freelancer or you have services that you provide. Having a website will help your business grow much faster by attracting more potential customers to your business.
WordPress is one the most popular CMS in the world, more then 500 websites are being created every single day using WordPress, and more then 19 Million websites across the internet use WordPress which really crazy.
There are a lot of thing that you need to make sure you are doing right in order to build a successful WordPress website that get you a lot of potential customers, like for example optimizing your website for search engines, using the right plugins, secure your site, make it load fast and more.
In this article we will be listing some tips and tricks that you need to follow to build a successful WordPress website.
First of all let’s start by explaining why you should even use WordPress CMS.
There are many reasons why you should use WordPress to build your website, here are some of them.
In order to determine the reliability of any platform we need to take a look on how much users that platform has. According to a recent study about the number of websites on the internet from Kinsta, WordPress in the dominant in the CMS market. More than 34% of the website in the internet have been built using WordPress, and more then 60% of Websites that are using CMS platforms are using WordPress.
SEO is the definition of success for websites because it can either make or break the success of your site, which means you need to focus on as much as possible.
One the biggest advantage of WordPress is SEO, WordPress makes it easy to optimize your site to rank on search engines by having some built-in tools and also some great plugins that you can use such as Yoast SEO.
Security is very important to any website because it protect it and make it safe from any hacking attacks or vulnerability. WordPress is a very safe and secure platform, but you will also need to use some plugins to make even more safe. Hackers and website attackers are all around the internet so you need to be careful about the security of your site.
SSL certificate is the first step you must take to make your website secure from hackers, and you can take for free even though it is not. Check out our blog about installing WordPress on Godaddy and having a free SSL certificate.
Choosing the right hosting plan is so important for the success of your website because without a hosting platform your can’t go live. The best hosting platform will give you enough resources to handle the traffic that you are getting on your website and also make the number of your site’s crashes zero.
There are many platforms that you can choose from, all of them are great and provide everything you need to get your wordpress website going, but there are some differences on the pricing and their server’s location…
This is a list of some hosting platforms that you can choose from.
Now that you chosen the hosting plan you will be using to get your site live, the next step is to choose the theme you will be using to build your website.
Having a professional good looking theme is very important for the success of your site. There are great themes in the market and there are some bad themes as well, so choosing the right one will be crucial for your site because it will play a big role when it comes to SEO and optimizing the load speed of your site.
You can choose your theme from Themeforest which a big theme marketplace that includes more than 46,000 themes to choose from.
WordPress is a great platform to build your website but when it comes to tracking the performance of your website it doesn’t give you enough information, so you need an external tool that will help you track the metrics of your site such as the number of users you are getting every day and event every minute.
Google analytics will give you the ability to track everything related to the performance of your website. You will need to install a plugin called MonsterInsights in order to link your website with google analytics, it is a free to use plugin just go and install it.
In order to have data to see on your Google analytics dashboard you need traffic on your site first. This can be done using an SEO plugins that will help you optimize your website for search engines such as Google, Bing, yahoo…
You need to have a SEO strategy for your website otherwise, your website won’t get many organic traffic. As you guessed this is crucial for the success of your wordpress website.
Yoast SEO is one of the best plugins that make sure your website is optimized for search engines, it will give you the SEO score of each page on your site.
Images can be very big reason why your website is not ranking first on Google, especially if you have large and big size images.
That does not mean you need to remove or decrease the number of images on your site, because there are many solutions to this problem.
Images can slow down your website if they are too large, so in order to solve this problem you need to compress your images before publishing them on your site, and you need to lazy load so they will be loaded as you scroll down on the page and not the first time your site load.
The tool I would recommend to compress your images before publishing them is Kraken Image Optimizer.
The Plugin I would recommend to lazy load your images is EWWW Image Optimizer.
Permalink is the part that shows after your domain name for example, www.example.com/permalink and it is so important because it helps optimizing your website and make it more SEO friendly.
Everytime you create a new page or new post on your wordpress website, a default permalink will be created automatically but without any optimization. What you need to do is optimize it and make a customized one based on the topic you are talking about on that page.
You can change your permalinks, head it to the settings from your WordPress dashboard and click on permalinks button and change it in the Post Name option.
Installing many plugins on your WordPress website will make it solwer. Therefore, you need to decrease the number of plugins you are using as much as you can.
You can use one plugin that will do the work of 10 plugins depending on what you need as features on your website.
More plugins will never be good for any website even though it add some good functionalities but at the same time it destroys the SEO side of your website by slowing it down.
You need to make sure your website interface is good ans engaging, because that is exactly what makes a user stay for a long time on your website.
By implementing the following rules and suggestions you can have a beautiful looking WordPress website.
Your posts need to have a beautiful featured image because based on that the visitor will make the decision to read your blog or not, so take your time designing featured images.
One of the biggest crucial points for the success of any website on the internet is load time, because the user will not wait your site to load if it takes more than three seconds.
Make sure you optimize your WordPress website in order to have a good loading time which means rank higher on search engines which means getting more customers to your business.
Following these tips and tricks when building your WordPress website will help your business succeed for sure, because many businesses have a website but it is not optimized, therefore they don’t get any traffic.
Of course building a great successful WordPress website is not an overnight process. It may take a long time to get into the success level especially with competition in the market, so give it time and create content consistently on your website and believe me your website will be successful.
Thank you for reading.